Healthcare – Graphic Design & Video Editing
ClearDerm Aesthetics, a cutting-edge medspa clinic based in the U.S., collaborated with us to transform their brand’s visual identity through a year-long engagement. From sleek promotional videos to elegant graphic design, we crafted materials that highlight their advanced treatments and create a premium patient experience.
Focus
Upgrade the clinic’s visual brand to match luxury positioning and increase appointment bookings via educational and promotional video content.
The Problem
ClearDerm had top-tier dermatologists and equipment, but poor branding and visuals were turning off their ideal clientele:
Unprofessional Social Feed
Mismatched fonts, outdated videos, pixelated graphics
Weak Treatment Videos
No voiceover, shaky footage, minimal edits
Poor Before/After Presentation
Just side-by-side selfies with no labeling or context
No Visual Brand
No guidelines for social content, thumbnails, or clinic signage
Solution
Culture of Marketing completely elevated their content presentation and visual communication:
1. Design-First Branding
- Built a clean, medical-luxury aesthetic with soft tones and geometric layouts
- Created before/after templates with treatment type, patient consent label, and effects markers
- Designed posters and looped videos for in-clinic TVs
2. Short-Form Video Magic
- Produced 20+ Reels showing:
- Treatment breakdowns (voiceover + subtitles)
- Client testimonial snippets
- Skincare tips with doctors in white coats
- All videos had branded intros, logos, and smooth transitions
3. Welcome + Explainer Video Series
- Scripted and edited a 90-second welcome video for YouTube & reception area
- Created FAQ animations answering common treatment doubts (e.g., downtime, safety)
Result
Monthly Appointment Inquiries
Before: 35
After: 102
+191%
Instagram Follower Growth
Before: 2,400
After: 9,700
+304%
Reels Average View Count
Before: 900
After: 5,100
+466%
Conversion Rate from Website Gallery
Before: 0.8%
After: 3.1%
+287%
Consultation Booking from Social
Before: 6/month
After: 22/month
+266%
Client Testimonial
“Clients now compliment our Instagram as much as our facials! Culture of Marketing brought a premium, trustworthy feel to our digital identity.”
— Dr. Isabel Hernandez, Lead Dermatologist, ClearDerm Aesthetics