Fashion Industry – Graphic Design & Video Editing
Clover & Cove, a fictional Austin-based D2C fashion brand modeled after real-world companies, partnered with us to elevate their visual presence. Over a 6-month engagement, we provided cohesive design systems, captivating short-form video content, and creative assets tailored for both paid ads and organic social media growth.
Focus
Develop a visually consistent brand identity, enhance storytelling through motion graphics, and create compelling video content for paid campaigns and organic social.
The Problem
Clover & Cove had great products but lacked a professional, recognizable brand presence:
Inconsistent Visuals
Every post and ad had a different tone, style, and color palette.
Low Video Engagement
Static ads underperformed; product videos had high bounce rates.
Weak Brand Recall
No cohesive system for fonts, colors, or logo application.
Outdated Storefront Banners
Made the brand look amateurish and cluttered.
Solution
Culture of Marketing brought consistency and energy to the brand through visual and motion strategies:
1. Visual Identity Overhaul
- Created a complete branding kit: typography system, color palette, logo usage rules.
- Designed Shopify homepage banners, collection headers, and branded icon packs.
2. Ad-Ready Motion Graphics
- Produced multiple 15–30 sec videos featuring outfits, slow pans, color transitions.
- Used animated text and overlays to highlight product USPs and time-limited offers.
3. Social Storytelling
- Created lifestyle content (models, city scenes) stitched with motion captions.
- Developed 7-part Reels series on “How to Style This Outfit” that went viral locally.
- Implemented aesthetic story highlight covers and templates.
Result
CTR on Video Ads
Before: 0.9%
After: 3.6%
+300%
Instagram Follower Growth
Before: 3,200
After: 8,900
+178%
Monthly Sales (Shopify)
Before: $12,000
After: $31,000
+158%
Product Return Rate
Before: 16%
After: 8.5%
−47%
Average Watch Time on Reels
Before: 4.1 sec
After: 10.8 sec
+163%
Client Testimonial
“Culture of Marketing gave us a brand facelift. Everything now looks premium — our ads work, our audience grew, and most importantly, our identity feels real and relatable.”
— Darren Miller, Founder, Clover & Cove