Fitness Industry – Graphic Design & Video Editing
FitPro Training Academy, a dynamic fitness coaching brand based in Los Angeles, partnered with us for a full-year creative collaboration to elevate their digital presence. Through expertly crafted video tutorials, vibrant workout guides, and eye-catching graphic designs, we helped position FitPro as a leading personal training academy. Our goal was to create engaging, easy-to-follow content that motivates clients, enhances retention, and showcases their expert approach to fitness and wellness.
Focus
Increase brand visibility through high-impact video tutorials, visually engaging workout guides, and consistent content for client retention.
The Problem
FitPro had a passionate client base but struggled to grow their brand and engage their audience with a professional visual presence:
Low Video Engagement
Tutorial videos were too long, poorly edited, and lacked branding
No Consistency Across Social Media
Content didn’t reflect a clear visual style or message
Underperforming Marketing
Event promotion and fitness challenges received limited traction
Poor Content Organization
No templates or graphic guidelines for trainers to follow
Solution
Culture of Marketing created a visually cohesive system for FitPro that improved their content’s quality and engagement:
1. Social Media Template Overhaul
- Developed branded templates for workout routines, client testimonials, and fitness tips
- Created IG & FB stories with countdowns, progress trackers, and “swipe-up” calls to action
- Designed monthly challenge templates to boost client interaction
2. Video Editing & Tutorials
- Edited quick-form workout videos, including time-lapse sequences, before-and-after training footage
- Added branded intros, transitions, and callouts to highlight key movements or tips
- Produced YouTube Shorts for viral fitness challenges, capturing attention through high energy and music
3. Event Promotion and Brand Awareness
- Designed motion graphics for fitness event announcements (e.g., retreats, live workshops)
- Produced teaser videos with dynamic transitions and motivational music
- Created fitness transformations with before/after slides, showing real results
Result
YouTube Channel Subscribers
Before: 5,100
After: 18,700
+267%
Monthly Instagram Engagement
Before: 12,000
After: 35,400
+195%
Event Sign-Ups
Before: 60/month
After: 150/month
+150%
Video Completion Rate (Reels)
Before: 35%
After: 78%
+123%
Customer Retention Rate
Before: 45%
After: 62%
+37%
Client Testimonial
“The growth we’ve seen this year is incredible. Culture of Marketing gave our fitness content a professional touch, and it’s paying off with more clients, better engagement, and clearer brand identity.”
— Tom Griffin, Founder & Lead Trainer, FitPro Training Academy