Generating High-Quality Leads for HavenKeys Realty
HavenKeys Realty, a U.S.-based residential real estate brokerage in Austin, Texas, partnered with us to generate high-intent home buyer and seller leads, build digital authority, and maximize visibility using local SEO and targeted paid advertising.
Focus
Generate high-quality home buyer & seller leads through paid ads and local SEO, while establishing digital authority.
The Problem
HavenKeys Realty had strong offline operations but struggled online. Major challenges included:
Low Monthly Lead Volume
Less than 25 qualified inquiries/month from online channels.
No Tracking
Couldn’t trace lead sources or calculate campaign ROI.
Generic Website Pages
Low engagement, high bounce rates across core pages.
Minimal Local Search Visibility
Not showing up for “realtor near me” or Austin neighborhood queries.
Solution
Culture of Marketing implemented a layered lead generation system:
1. Google Ads – High-Intent Buyer Campaigns
- Targeted keywords like “homes for sale in Austin”, “top realtors in Austin”, and “sell my house fast TX”.
- Split-tested ad copy, callout extensions, and dynamic ZIP-code targeted landing pages.
- Built local remarketing lists for Google Display retargeting.
2. Facebook Lead Ads – Seller Funnel
- Launched localized ads with CTAs like “Get Your Free Home Value Report” and “Sell Your Home Faster in Austin – No Fees”.
- Created a lead magnet funnel with auto-responder emails to nurture seller leads.
- Used carousel ads to showcase past closings and neighborhood video tours.
3. Landing Page & Local SEO Overhaul
- Developed custom WordPress landing pages for key Austin neighborhoods.
- Integrated Google Maps, review widgets, and local content blocks.
- Claimed & optimized the Google Business Profile with reviews, service areas, and updated media.
- Added real estate schema markup to improve SERP visibility.
Results
Qualified Monthly Leads
Before: 22
After: 194
+781%
Cost per Lead (CPL)
Before: $84
After: $22.40
−73%
Google Local Ranking (Austin Realtor)
Before: Page 4
After: Page 1 (Top 3)
+3 Pages
Website Bounce Rate
Before: 72%
After: 38%
−47%
Conversion Rate
Before: 2.1%
After: 8.4%
+300%
Client Testimonial
“We went from getting a trickle of random leads to a consistent flow of high-quality buyers and sellers. Culture of Marketing didn’t just bring us traffic — they brought us closings.”
— Shawn Patel, Managing Broker, HavenKeys Realty