Driving Sales for Urban Aura Clothing Co.
Urban Aura Clothing Co., a mid-sized fashion eCommerce brand based in Los Angeles, California, partnered with us to increase sales and customer acquisition through targeted PPC campaigns, optimized product feeds, and strategic retargeting.
Focus
Increase sales and customer acquisition through paid traffic via Google Ads, Facebook/Instagram, and retargeting strategies tailored for fashion eCommerce.
The Problem
Urban Aura had a trendy fashion catalog but lacked a consistent paid traffic strategy. Their previous in-house ads had:
Low ROAS (below 1.2x)
In-house ads failed to generate profitable returns.
Poor Ad Creative Performance
Ad creatives did not resonate with target audience.
Weak Product Feed Setup
Product listings lacked SEO-friendly optimization.
High Cart Abandonment Rate
Many customers added items to their carts but didn’t complete purchases.
Solution
Culture of Marketing restructured the entire PPC foundation and built a high-performance funnel.
1. Google Shopping + PMax Campaigns
- Cleaned and enriched product feed with SEO-friendly titles/descriptions.
- Launched Smart Shopping campaigns segmented by product categories.
- Used Performance Max campaigns with branded visuals & lifestyle videos.
2. Meta Ads Funnel
- Top-of-funnel: Reels + Image ads for new collection drops.
- Mid-funnel: “Best Sellers” + “Shop the Look” carousel ads.
- Bottom-funnel: Abandoned cart and dynamic retargeting with urgency copy (“Only 2 left!”).
3. Offer Testing + Landing Page Sync
- Ran A/B tests on offers: Free Shipping vs 10% Off vs Free Gift.
- Created offer-specific landing pages on Shopify for traffic segmentation.
Result
ROAS (Return on Ad Spend)
Before: 1.2x
After: 4.6x
+283%
Monthly Orders (from Paid Ads)
Before: 380
After: 1,420
+273%
Average CPC (Meta)
Before: $0.87
After: $0.42
-51%
Cart Abandonment Rate
Before: 68%
After: 42%
-38%
Monthly Revenue (Paid Traffic)
Before: $19,000
After: $74,400
+291%
Client Testimonial
“We went from breaking even on ads to scaling profitably in three months. Culture of Marketing totally changed the game with clean strategy, killer visuals, and sharp retargeting.”
— Melissa Kane, Founder & Creative Director, Urban Aura Clothing Co.