BlueHaven Realty
BlueHaven Realty, a Tampa-based residential real estate agency, partnered with us for a year-long visual branding and content strategy campaign. Over 12 months, we helped enhance their presence across property listing platforms and social channels by producing professional walk-through videos, realtor testimonials, and eye-catching digital assets. Our efforts helped increase listing engagement, improve buyer trust, and generate a consistent stream of qualified inquiries.
Focus
Increase visibility, build trust with prospective buyers, and drive property inquiries through compelling visuals and engaging video content.
The Problem
BlueHaven Realty offered excellent properties and customer service, but lacked a strong online presence to match their competitors:
Bland Listings
No engaging video or photo presentation
Inconsistent Branding
No templates or design identity for listings across social platforms
Low Trust
Agents lacked personal branding; clients didn’t feel connected before meeting
Underwhelming Social Media Presence
Minimal video, poor graphic design, and low interaction
Solution
Culture of Marketing implemented a real estate-specific creative strategy:
1. Video Walkthrough Series
- Edited over 30 property videos with smooth transitions, room dimensions, voiceover guidance, and music
- Included neighborhood flyover shots and map transitions to highlight location benefits
- Added branded opening/closing frames for every listing
2. Agent Personal Branding
- Created short, polished intro videos for each of the five agents, including testimonials from past clients
- Used these videos on landing pages, social posts, and YouTube
3. High-Impact Property Graphics
- Designed carousel posts and static images with branded icons: pool, bedrooms, lot size, nearby schools
- Created comparison visuals (e.g., “Before/After staging”, “2BHK vs 3BHK floorplans”)
- Designed animated banners for Facebook ads and listing highlights
Result
Monthly Qualified Leads
Before: 38
After: 112
+194%
Property Video Views (avg./listing)
Before: 250
After: 1,850
+640%
Facebook & IG Engagement Rate
Before: 1.8%
After: 5.6%
+211%
Listing Conversion Rate (view-to-inquiry)
Before: 3.2%
After: 9.9%
+209%
Realtor Profile Visits
Before: 1,100/month
After: 3,700/month
+236%
Client Testimonial
“We saw a complete transformation in how our listings performed. Buyers started messaging us after just seeing a video or post—Culture of Marketing turned our agency into a brand people trust.”
— Rachel Caldwell, Founder & Lead Broker, BlueHaven Realty