CULTURE OF MARKETING
CULTURE OF MARKETING

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Drive Sales with Expert Shopping Ads Management.

Maximise your ROI with high-converting Google Shopping campaigns designed to help your eCommerce brand grow.

  • Strategic Product Feed Optimization
  • ROI-Driven Google Shopping Campaigns
  • Full-Funnel Ad Management Across Platforms

Top-Rated eCommerce Marketing Team

★★★★★

Recognized by Industry Leaders

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Shopping Ads Chart

Drive Sales With Expert Shopping Ads Management

Maximise your ROI with high-converting Google Shopping campaigns designed to help your eCommerce brand grow.

🛍️ Overview

Say goodbye to generic product ads and hello to data-driven Shopping Ad campaigns personalized to:

  • Your product catalog
  • Your sales ambitions.
  • Your target audience.

Our Shopping Ads strategy focuses on increasing your return on ad spend (ROAS) through high-performing campaigns that generate purchases.

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Shopping Ads Audit

A Shopping Ads audit is the core of any effective product campaign. We review:

  • 'Google Merchant Center setup
  • Product feed quality
  • Campaign structure
  • Disapprovals or feed issues
  • Competitor benchmarks

Our audit exposes exactly where your campaigns are losing money—and how to solve it.

Feed & Keyword Optimization

Shopping Ads do not utilize traditional keywords, yet keyword intent is still important.

  • Optimizing product titles and descriptions
  • Product types and categories
  • Backend keyword-rich attributes

This guarantees that your listings appear for the most relevant and profitable search terms.

Landing Page Optimization

We ensure that your product pages are ready to convert the traffic that your ads generate. This involves optimization of :

  • Product copy and photos
  • Mobile UX
  • Reviews, delivery details, and return policies all serve as trust signals.
  • Add-to-cart flow

Better experience = higher conversion rate.

Tracking & Analytics

Performance without tracking is just speculation. We set up:

  • Conversion tracking (purchase value, ROAS)
  • Product-level analysis
  • Event tracking (add to cart, checkout)
  • Custom Google Ads & GA4 dashboards

Everything is tracked. There is nothing left to chance.

Product Feed Optimization

Your product feed is the foundation of your shopping efforts. We optimized:

  • Product titles, descriptions, photos
  • Product types & categories
  • Availability, pricing, and delivery information
  • Fix disapproved items

A clean, streamlined feed means improved performance and visibility.

Campaign Strategy

Shopping campaigns require more than just automation. We make:

  • Campaign Structures for Maximum Performance
  • Smart Shopping strategy
  • Ad copy for other campaigns
  • Product grouping strategies

Smarter campaign structure = better ROI.

Ecommerce Growth

We don't only help you run advertisements. We help you grow your eCommerce business. Our plan includes:

  • Sales funnel design
  • Multi-platform advertising approach
  • Upsell and bundling techniques
  • Retargeting throughout the entire sales funnel

What's the goal? Long-term growth and higher client lifetime value.

Local Inventory Ads

Do you want to increase foot traffic too? We use Local Inventory Ads (LIA) to advertise your products to nearby shoppers. This includes the following:

  • Google Business Profile sync
  • Optimizing local feeds
  • Geo-targeted campaigns

Display your in-stock items to customers who are ready to buy — right around the corner.

Shopping Ads Services:
Increase Clicks. Boost Sales. Maximize your ROI.

Culture of Marketing’s shopping ad campaigns are tailored to bring your products front and center where shoppers are actively looking.

From feed optimization to smart bidding, our e-commerce PPC professionals will help your brand top search results, bringing high-intent traffic to your store and converting browsers into purchases.

+35%

INCREASE IN SALES

4.8x

AVERAGE ROAS

100%

CUSTOM STRATEGIES

Shopping Ads Setup

Smarter Product Listings

  • Optimize titles, descriptions & categories
  • Use real-time keyword mapping
  • Make your listings stand out on Google
Performance Tracking

Real-Time Campaign Performance

  • Track product-level performance
  • Monitor cost per acquisition (CPA)
  • Access real-time reports and insights
Smart Bidding

Smart Bidding Strategies

  • Use AI to bid on top-converting products
  • Maximize ROI with automated bidding
  • Adapt bids based on device, time & location

Real Revenue Impact For Our Clients

Testimonial 1 Info
Sarah Johnson

Sarah Johnson – Vice President, Marketing at FiComm Partners

"Culture of Marketing completely transformed our online presence. Their team helped us design a comprehensive digital marketing strategy that included SEO optimization, social media management, and targeted ads. I saw a 72% increase in website traffic and a 55% boost in leads within just three months!"

Testimonial 2 Info
Katherin Cabrera

Katherin Cabrera – Realtor

"Culture of Marketing helped me revamp my social media strategy and launch paid advertising campaigns that have brought in more customers than we ever anticipated. Their creative approach helped me gain 85,000+ followers on Instagram."

Testimonial 3 Info
Kara Goldin

Kara Goldin – Founder, CEO, Author of 'Undaunted'

"Working with Culture of Marketing has been a game-changer for my social media presence, particularly on LinkedIn. Their strategic approach helped me grow to 190,000 followers—boosting my brand impact immensely."

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Shopping Ads Pricing
Tailored to Your E-Commerce Goals

CUSTOM SHOPPING ADS PLANS

Starting at
$300 /month

Price determination :

🛍️
Product Feed Complexity

We assess your inventory quantity, category depth, and product variants to estimate the feed optimization requirements for peak performance.

📦
Number of SKUs

More goods allow for more granular campaign architecture, bid strategy change, and A/B testing, all of which might have an impact on your bespoke plan.

📊
Ad Spend Management

Your monthly ad budget is utilized to customize smart bidding, remarketing, and segmentation, assuring the most ROI on your investment.

INCLUDED IN ALL PLANS:

  • ✅ Google Merchant Center & feed setup
  • ✅ Shopping campaign structure & segmentation
  • ✅ AI-based bid strategy optimization
  • ✅ Product title, image & feed enhancements
  • ✅ Performance Max integration (if needed)
  • ✅ Device, audience & geo bid adjustments
  • ✅ Real-time reporting dashboards
  • ✅ Revenue & ROAS tracking
  • ✅ Dedicated e-commerce PPC expert
  • ✅ Access to RevenueCloud platform

Got Questions?

Google Shopping Ads are visual product-based ads that show at the top of search results, complete with product image, price, and brand.

These ads are powered by a product feed submitted to Google Merchant Center and are perfect for e-commerce businesses wanting to reach ready-to-buy customers.

Any e-commerce business that sells physical products online can benefit from Shopping Ads.

Whether you're a niche DTC brand, a large-scale retailer, or a dropshipping store, Shopping Ads can help you reach high-intent customers who are actively searching for products you sell.

We optimize your Shopping Ads through a multi-step process:

- Structuring product groups and campaigns for granular control
- Enhancing your product feed with optimized titles, images & descriptions
- Applying smart bidding strategies using AI & first-party data
- Monitoring search terms, performance, and ROI in real time via RevenueCloud

Our goal: lower cost-per-click, better return on ad spend (ROAS), and higher conversion rates.

Yes, you’ll need both — but don’t worry, we set them up for you.

Our team will build or optimize your product feed, connect it to Google Merchant Center, and ensure all technical requirements (like GTINs, image quality, shipping info, etc.) are met for flawless campaign setup.

CULTURE OF MARKETING