CULTURE OF MARKETING
CULTURE OF MARKETING

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Driving New Patient Appointments for BrightSmile Dental Studio

BrightSmile Dental Studio, a private dental clinic in San Diego, California, partnered with us to attract high-intent local patients through strategic PPC campaigns, optimized landing pages, and effective conversion tracking.

Clinic
CLIENT INDUSTRY
Healthcare – Dental
BUSINESS TYPE
Private Dental Clinic
ENGAGEMENT PERIOD
March 2023 – March 2024
Platforms
1
Google Ads (Search + Display)
2
Facebook & Instagram Ads
3
Google Business Profile
4
Landing Pages
SERVICES PROVIDED
1
PPC Campaign Setup & Optimization
2
Keyword Research + Ad Copywriting
3
Landing Page Design & A/B Testing
4
Call & Conversion Tracking Setup
5
Retargeting Strategy Implementation

Focus

Drive high-intent local traffic to booking pages using targeted Google Ads and Meta PPC campaigns for dental services.

The Problem

BrightSmile had excellent dental services and great reviews but struggled with low appointment bookings from online channels:

Zero Paid Ads Strategy

Relying solely on organic search and word-of-mouth.

Poor Conversion Flow

Website had no optimized booking landing pages.

Low Local Visibility

Competing with 20+ other clinics on generic search terms.

Wasted Budget

Previous DIY ad attempts led to clicks but no appointments.

Solution

Culture of Marketing delivered a hyper-local, performance-driven PPC plan focused on conversions, not just clicks.

1. Google Search Ads (Service-Specific Campaigns)

  • Created segmented campaigns for:
    • Teeth Whitening
    • Braces & Invisalign
    • Dental Implants
    • Emergency Appointments
  • Focused on high-intent keywords with strong geo-targeting: “Invisalign San Diego”, “Dental Implant Near Me”.
  • Included call-only ads for emergency hours.

2. Custom Landing Pages

  • Designed mobile-first pages for each service with embedded booking forms.
  • Added testimonials, before/after visuals, pricing ranges & urgency CTAs.
  • A/B tested “Book Now” vs “Call Today” button placements.

3. Facebook Retargeting Campaign

  • Built retargeting audience of website visitors + video viewers.
  • Promoted client review videos and limited-time offers (e.g., “Free Whitening with First Visit”).
  • Used location-based ad creatives and trust-building headlines.

Result

Monthly New Patient Bookings (Online)

Before (No PPC): 8

After (With PPC): 52

+550%

Google Ad Conversion Rate

Before: N/A

After: 16.3%

🚀 High-Performing

Cost Per Lead (Avg.)

Before: N/A

After: $14.60

💰 Efficient

Facebook Retargeting ROI

Before: N/A

After: 4.8x

+380% ROI

Local Search Impression Share

Before: 6%

After: 39%

+550%

Client Testimonial

“We’ve never been this busy. PPC changed everything for us. Now, we get calls daily from people who found us on Google. Culture of Marketing absolutely nailed it.”

— Dr. Elena Morales, Lead Dentist, BrightSmile Dental Studio

CULTURE OF MARKETING