Education Industry
EduPro Learning Solutions, a fictional Boston-based online education platform inspired by real U.S. companies, collaborated with us to enhance their visual content strategy. Over a 12-month period, we delivered instructional video content, compelling infographics, and promotional assets to boost engagement and improve course completion rates.
Focus
Enhance online course engagement and completion rates through high-quality visual content, including instructional videos, infographics, and promotional materials.
The Problem
EduPro Learning Solutions offered a range of professional development courses but faced challenges in maintaining student engagement and course completion rates.
Low Video Engagement
Course videos were lengthy and lacked dynamic visuals, leading to decreased viewer retention.
Inconsistent Branding
Educational materials and promotional content lacked a cohesive visual identity.
Limited Social Media Presence
Minimal engagement on platforms like Instagram and YouTube.
Stagnant Enrollment Growth
Difficulty in attracting new students due to lackluster promotional efforts.
Solution
Culture of Marketing implemented a comprehensive visual content strategy:
1. Course Video Revamp
- Edited existing course videos into shorter, more engaging segments.
- Added motion graphics, animations, and visual aids to enhance understanding.
- Incorporated interactive elements and quizzes to maintain viewer interest.
2. Brand Identity Enhancement
- Developed a cohesive visual style guide, including color schemes, typography, and logo usage.
- Redesigned course materials and certificates to align with the new brand identity.
3. Educational Infographics
- Created visually appealing infographics summarizing key course concepts.
- Shared infographics across social media platforms to drive engagement and interest.
4. Promotional Video Campaigns
- Produced short promotional videos highlighting course benefits and success stories.
- Distributed videos through YouTube and Instagram to reach a broader audience.
Result
Course Completion Rate
Before: 45%
After: 78%
+73%
Average Video Watch Time
Before: 5 minutes
After: 12 minutes
+140%
Social Media Followers (Instagram)
Before: 1,200
After: 5,500
+358%
Monthly Enrollment
Before: 150
After: 400
+167%
Website Bounce Rate
Before: 60%
After: 35%
−42%
Client Testimonial
“Culture of Marketing transformed our educational content into engaging, visually appealing materials. Their expertise in video editing and graphic design significantly boosted our student engagement and course completion rates.”
— Dr. Emily Harper, Director of EduPro Learning Solutions