Fitness Industry
FlexCore Fitness Co., a fictional Los Angeles-based fitness brand inspired by real U.S. companies, partnered with us to transform its visual presence. Over 12 months, we delivered scroll-stopping social media content, rebranded packaging, and impactful short-form videos. The goal: drive engagement, elevate brand perception, and convert more followers into customers.
Focus
Boost brand engagement and sales through consistent, on-brand visual content — including high-impact social media graphics, product packaging design, and short-form video content.
The Problem
FlexCore Fitness had solid products and a loyal customer base but was struggling to stand out visually online.
Outdated Branding
Their design assets looked inconsistent and lacked appeal to modern fitness audiences.
Poor Engagement on Video Content
YouTube Shorts had less than 4% view-through rate.
Generic Product Labels
Packaging was too plain to compete on retail shelves or online marketplaces.
No Creative Strategy
Social content lacked structure, and visuals were reused excessively.
Solution
Culture of Marketing stepped in to build a fresh, performance-driven creative system:
1. Visual Identity Refresh
- Designed a full brand guide (color palette, fonts, icon system, layout standards)
- Created over 120 social templates in Canva for Reels, quotes, testimonials, and promos
- Redesigned product packaging for supplements and fitness gear
2. YouTube Shorts & Instagram Reels Editing
- Produced 3–5 short-form videos weekly with kinetic typography, zooms, and sound effects
- Focused on transformation stories, behind-the-scenes, tips, and unboxings
- Edited in Premiere Pro + After Effects for polish and pacing
3. Sales Graphics for Website & Ads
- Designed hero banners, pop-up promos, bundle ads, and email visuals
- Created animated product mockups and GIFs for Shopify and Meta Ads
- Built engaging thumbnail designs that increased CTR by over 2×
Result
Instagram Engagement Rate
Before: 1.2%
After: 5.9%
+391%
YouTube Shorts Avg. View Duration
Before: 11 sec
After: 42 sec
+281%
Product Conversion Rate (Supplements)
Before: 2.4%
After: 6.8%
+183%
Social Content Output (Monthly)
Before: 15 posts
After: 50+ posts/videos
+233%
Add-to-Cart Rate (Shopify)
Before: 4.1%
After: 9.3%
+127%
Client Testimonial
“We were good at fitness — but not at design. Culture of Marketing gave us a look that finally matched our energy. Our videos went from being skipped to being shared. Their creative team is world-class.”
— Jared Lane, Co-Founder, FlexCore Fitness Co.