CULTURE OF MARKETING
CULTURE OF MARKETING

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Social Media Management – Fashion Boutique

Luxe & Lane, a fictional fashion boutique brand based in Los Angeles, California, partnered with us to establish a premium digital presence, build a loyal following, and drive direct sales through Instagram and Facebook using high-quality visual storytelling and influencer collaboration.

Fashion Boutique Image
CLIENT INDUSTRY
Fashion / Apparel
BUSINESS TYPE
E-commerce / Retail
ENGAGEMENT PERIOD
January 2023 – January 2024 (12 Months)
Platforms
1
Instagram
2
Facebook
3
Pinterest
4
Meta Shop Integration
SERVICES PROVIDED
1
Full Social Media Handling
2
Product Styling Photoshoots
3
Reels Creation & Editing
4
Influencer Collaboration Coordination
5
Caption Writing & Hashtag Strategy
6
Facebook Shop & Instagram Shop Setup

Focus

Establish a premium digital presence, build a loyal following, and drive direct sales through Instagram and Facebook using high-quality visual storytelling and influencer collaboration.

The Problem

Luxe & Lane offered unique boutique pieces but:

Low social engagement & inconsistent product photography

Not converting followers into buyers

No influencer collaborations or storytelling content

IG Shop was incomplete, causing purchase friction

Solution

Culture of Marketing implemented a luxury fashion content & engagement strategy:

1. Luxury Visual Branding

  • Organized monthly photoshoots with models and flat lays
  • Maintained an Instagram aesthetic with neutral tones & cohesive grid
  • Used carousel posts to showcase fabric details and styling inspiration

2. Reels & Influencer Content

  • Weekly reels featuring outfit transitions, styling tips, and “Behind the Scenes” content
  • Partnered with 12 mid-tier fashion influencers over 12 months
  • Created branded UGC content with giveaway and promo code integration

3. Meta Shop Optimization

  • Completed IG + Facebook Shop setup
  • Enabled product tagging in posts & stories
  • Added CTA overlays like “Tap to Shop” & “Style of the Week”

Result

Instagram Followers

Before: 3,500

After (12 Months): 27,800

+694%

Monthly Product Orders via IG

Before: 15–20

After (12 Months): 190+

+850%

Reels Views (Average)

Before: 800–1,200

After (12 Months): 18,000+

+1400%

Influencer Mentions (Annual)

Before: 2

After (12 Months): 36

+1700%

Engagement Rate (Instagram)

Before: 1.8%

After (12 Months): 7.5%

+316%

Client Testimonial

“We never imagined Instagram would become our #1 sales channel. Culture of Marketing built us a premium brand presence and connected us to real buyers. We no longer compete on discounts — we sell on style.”

— Lana Reyes, Founder, Luxe & Lane

CULTURE OF MARKETING