Social Media Management – Interior Design Studio
Opal Interiors, a luxury interior design studio based in Miami, Florida, partnered with us to build brand visibility, increase inbound leads, and establish a strong luxury brand identity through daily social media management and content creation.
Focus
Build brand visibility, increase inbound leads, and establish a luxury brand identity through daily social media management and content creation across Instagram, Facebook, Pinterest, and LinkedIn.
The Problem
Opal Interiors offered premium design services but:
Had a dormant Instagram page with less than 1,000 followers
The brand was not actively engaging its target audience on social media, with little visibility.
Inconsistent branding across platforms
The interior design studio struggled to maintain a consistent visual identity across various social media channels.
No content calendar or niche targeting
Content creation lacked planning, consistency, and targeted messaging to attract their ideal clientele.
Not appearing in local discovery searches for interior designers
Opal Interiors was not optimizing its social presence to be discovered by local prospects searching for interior design services.
Solution
Culture of Marketing built a strategic, consistent presence focused on luxury lifestyle storytelling and visual content that converts.
1. Branded Social Media Aesthetic
- Created a brand guide for colors, tone, and design consistency
- Used high-res project shots, curated moodboards, and client testimonials
- Maintained a cohesive grid layout and weekly themes
2. Reels & Stories for Engagement
- Filmed before-after walkthroughs, furniture styling tips, and project teasers
- Added trending audio and interactive stickers (polls, quizzes, Q&A)
3. Community Growth & DM Management
- Engaged with local realtors, architects, and influencers
- Replied to inquiries within 3 hours to capture high-intent leads
- Weekly hashtag and location optimization to improve discovery
Result
Instagram Followers
Before: 970
After (12 Months): 11,400
+1075%
Monthly Inquiries via DMs
Before: 2–3
After (12 Months): 60–80
+2400%
Average Engagement Rate (IG)
Before: 1.4%
After (12 Months): 6.8%
+385%
Reel Views (Avg.)
Before: 300–600
After (12 Months): 12,000+
+1900%
New Leads from Social (Per Month)
Before: 5
After (12 Months): 48
+860%
Client Testimonial
“My Instagram is now a client-converting machine. We didn’t just grow followers — we grew our business. Culture of Marketing has made our brand look as premium as our design work.”
— Sophia Grant, Founder, Opal Interiors