Real Estate – Graphic Design & Video Editing
UrbanNest Realty Group, a leading real estate agency in Scottsdale, Arizona, partnered with us for a full-year engagement (Feb 2023 – Feb 2024) to revamp their brand’s graphic design and video marketing. Our goal was to create sleek, cinematic listing videos and luxurious branded materials that elevate their market presence and drive stronger client engagement.
Focus
Enhance property promotion through branded listing videos, real estate flyers, and social video campaigns to drive buyer engagement and seller trust.
The Problem
UrbanNest Realty faced a stagnant online presence with dull visuals and low-quality property presentations:
Unpolished Listing Videos
Shaky walkthroughs, poor lighting, no branding
Low Engagement on Listings
Few shares, weak CTR on Zillow and Instagram
No Visual Differentiator
Looked similar to every other small agency in the area
Inconsistent Brand Use
No logo rules, outdated flyers, mismatched fonts
Solution
Culture of Marketing transformed their visual and video presence from the ground up:
1. Listing Video Overhaul
- Created sleek, cinematic walkthrough edits with zooms, sliders, drone intros
- Used animated text overlays to highlight features (e.g., “5 Beds | Pool | $899K”)
- Added branded outros and agent contact cards
2. Graphic Revamp for Flyers & Online Ads
- Designed luxury-feel listing flyers with golden ratio grid systems
- Developed “Just Listed,” “Open House,” and “Under Contract” templates for stories & reels
- Installed Canva templates for the internal team with locked brand guidelines
3. Market Insights & Authority Building
- Edited monthly 60-sec “Market Recap” videos with branded lower thirds
- Created infographic posts showing price trends, days on market, and hot zip codes
Result
Zillow Listing Views (avg)
Before: 890/month
After: 2,460/month
+176%
Video Completion Rate (IG Reels)
Before: 22%
After: 61%
+177%
Direct Leads via Social Media
Before: 5/month
After: 19/month
+280%
Avg. Property Time on Market
Before: 48 days
After: 26 days
−46%
Email Newsletter Engagement Rate
Before: 11%
After: 26%
+136%
Client Testimonial
“We didn’t just get designers. We got a strategic visual partner. Every flyer, video, and post now reflects the premium feel we sell in our homes.”
— Jessica Landon, VP of Sales, UrbanNest Realty Group