Scaling Andie Swim’s eCommerce Growth
Andie Swim, a U.S.-based direct-to-consumer swimwear brand in New York, partnered with us to drive consistent growth, improve conversion rates, and strengthen post-purchase loyalty using performance marketing and a structured sales funnel strategy.
Focus
Drive consistent eCommerce growth via Meta & Google Ads, increase conversion rate, and build post-purchase loyalty.
The Problem
Andie Swim had strong brand awareness through PR but wasn’t converting efficiently. Key problems included:
High Ad Spend, Low ROAS
Paid campaigns lacked structure and were underperforming.
Cluttered Product Pages
Mobile experience was causing user drop-offs.
No Funnel Strategy
Visitors weren't being retargeted, and most abandoned their carts.
No Data-Led Creative Testing
They relied on basic lifestyle photos without UGC or motion elements.
Solution
Culture of Marketing deployed a full-funnel performance strategy:
1. Meta & Google Ads Strategy
- Launched a 3-level funnel:
- Cold Ads: Lookalike audiences based on add-to-cart users and site time
- Warm Ads: Visitors who viewed products or spent >45s on site
- Hot Ads: Cart abandoners and checkout initiators
- Deployed A/B tested UGC-based creatives including customer try-ons, beach visuals, and fit-focused carousels.
- Branded search campaigns on Google targeted exact-match queries for high-intent buyers.
- Google Shopping campaigns prioritized top sellers using high-quality images and price match filters.
2. Shopify CRO Overhaul
- Simplified product pages by removing clutter, emphasizing reviews and size guidance.
- Improved mobile loading speed from 5.1s → 1.7s.
- Added sticky “Add to Cart” buttons, express checkout options (Shop Pay, PayPal, Apple Pay), and one-click variant selectors.
- Used heatmap data to reorganize homepage layout and push high-margin collections above the fold.
Results
Monthly Revenue
Before: $40,500
After: $162,000
+300%
ROAS (Meta & Google)
Before: 1.5x
After: 5.1x
+240%
Cart Abandonment Rate
Before: 78%
After: 46%
−41%
Mobile Conversion Rate
Before: 1.4%
After: 3.9%
+178%
Repeat Customer Rate
Before: 14%
After: 32%
+128%
Client Testimonial
“Culture of Marketing didn’t just tweak our ads — they reshaped our entire growth strategy. From ad structure to CRO, we saw clear, measurable results that helped us scale confidently.”
— Melanie Travis, CEO of Andie Swim