Finding Your Dream Home with Apex Living Realty
Apex Living Realty is a trusted real estate agency located in Austin, Texas, specializing in residential and commercial properties. Our mission is to help you find the perfect home, investment, or property while ensuring a seamless experience throughout the buying or selling process.
Focus
To generate high-quality buyer and seller leads in Austin’s luxury home market, reduce cost-per-lead, and automate lead follow-up for higher appointment conversion.
The Challenge
Apex Living Realty was facing multiple challenges in a competitive, high-ticket housing market:
Unqualified Leads
Most inquiries came from low-budget buyers or irrelevant zip codes, wasting the sales team’s time and resources.
Ineffective Ad Spend
Facebook campaigns had high CPC (Cost-Per-Click) and poor conversion rates due to generic targeting and outdated creative.
No Follow-Up System
Due to the lack of automation or reminders, leads dropped off quickly — only 1 in 10 leads resulted in a call.
Poor Lead Capture
The website had no strong CTAs (Calls to Action), no dedicated landing pages, and forms weren’t mobile-friendly, causing many potential clients to leave.
Over-reliance on Word of Mouth
With minimal online presence, Apex Living Realty had inconsistent deal flow and unpredictable revenue, depending too much on word-of-mouth referrals.
Solution
Culture of Marketing deployed a performance-driven, multi-channel strategy to solve all five key challenges faced by Apex Living Realty.
1. Hyperlocal Facebook & Instagram Ad Campaigns
- Created geo-targeted campaigns focused on high-value zip codes in Austin (78704, 78703, 78735).
- Developed multiple ad sets for buyer personas: first-time home buyers, investors, and luxury upgraders.
- A/B tested ad creatives with professional property visuals, video walkthroughs, and emotional messaging (“Your Dream Home in Zilker Awaits”).
2. Custom Landing Pages
- Built dedicated mobile-friendly landing pages with fast-loading home showcases, client testimonials, and lead magnets (e.g., “Download Free Neighborhood Guide”).
- Added instant callback feature and WhatsApp integration for hot leads.
3. Google Ads for Sellers
- Ran intent-based campaigns targeting “sell home fast Austin” and “real estate agent near me” keywords.
- Paired ads with a “Free Home Evaluation” funnel and instant appointment booking.
4. CRM Automation + Email Sequences
- Synced all Facebook and Google leads into a centralized CRM using Zapier.
- Triggered an automated 5-day email sequence post-lead capture:
- Day 1: Welcome + calendar booking link
- Day 2: Property success stories
- Day 4: Limited-time seller consultation offer
- Added SMS follow-ups to increase call-back rate.
5. Retargeting & Nurturing
- Used Facebook Pixel and Google tags to retarget visitors who didn’t convert — offering new listings, buyer guides, or price drops.
- Retargeting brought back 34% of the lost traffic.
Results
Monthly Qualified Leads
Before: 60
After: 280
+366%
Cost Per Lead (CPL)
Before: $52
After: $14.80
−71%
Buyer Inquiry to Showing Conversion
Before: 9%
After: 29%
+222%
Website Conversion Rate
Before: 1.4%
After: 5.9%
+321%
Listings Closed (in 12 months)
Before: 17
After: 52
+205%
ROI on Ad Spend
Before: 2.1x
After: 6.4x
+204%
Client Testimonial
“We’ve worked with marketing agencies before, but no one brought the strategy, clarity, and return like Culture of Marketing. From targeted Facebook ads to automated follow-ups — they delivered measurable results in a tough market.”
— Kaitlyn Moore, Managing Broker, Apex Living Realty