Scaling LushLayer’s Online Sales
LushLayer, a direct-to-consumer fashion brand based in Los Angeles, California, partnered with us to scale their online sales, lower customer acquisition costs, and increase repeat customers through performance marketing strategies and automated email/SMS campaigns.
Focus
To scale online sales, lower customer acquisition costs (CAC), and increase repeat customers through performance marketing, UGC-based Meta Ads, and email/SMS automation.
The Problem
LushLayer’s marketing and revenue had stagnated. The business was struggling with:
Poor ROAS
Facebook ads weren’t converting — budget was being wasted on low-performing audiences.
No Retargeting Strategy
Website visitors who didn’t purchase were lost due to lack of pixel integration and follow-up ads.
Weak Checkout Flow
Mobile conversions were low due to slow checkout and confusing product pages.
No Email Automation
No cart recovery, no post-purchase messages — leaving money on the table.
No Brand Loyalty Strategy
Customers would buy once, but never return.
Solution
Culture of Marketing deployed a full-funnel eCommerce growth strategy over 9 months:
1. Meta Ads Overhaul
- Launched a 3-tier ad strategy:
- Cold: Interest and Lookalike audiences
- Warm: Video viewers, IG engagers, 7-day website visitors
- Hot: Cart abandoners, product viewers
- Produced high-converting creatives using user-generated content (UGC) — try-ons, customer selfies, and reviews.
- Ran A/B tests weekly to refine messaging and improve CTR.
2. Google Shopping Campaigns
- Created optimized feeds with high-quality product titles, reviews, and structured pricing data.
- Focused budget on top-selling SKUs like matching sets and limited edition items.
- Geo-targeted major U.S. metro areas with highest conversion rates.
3. Shopify Conversion Optimization
- Reduced mobile page load time from 5.4s → 1.8s.
- Simplified the product page layout and added size guides, reviews, and sticky ATC buttons.
- Enabled express checkout with Apple Pay and Shop Pay.
4. Klaviyo Email/SMS Flows
- Set up essential flows:
- Abandoned Cart
- Browse Abandonment
- First Purchase Thank You
- Win-Back Sequence
- VIP & Birthday Campaigns
- SMS used for flash sales, new arrivals, and drop alerts.
5. Pinterest Retargeting
- Set up retargeting ads showing recent products viewed, with "Back in Stock" or "Still Interested?" creatives.
- Increased recall and reduced cart abandonment via visual-first creative.
Results
Monthly Revenue
Before: $28,000
After: $122,000
+335%
ROAS (Meta + Google)
Before: 1.2x
After: 4.6x
+283%
CPA
Before: $37.90
After: $11.40
−69.9%
Cart Abandonment Rate
Before: 76%
After: 48%
−36.8%
Email/SMS Revenue Share
Before: 7%
After: 26%
+271%
Repeat Customer Rate
Before: 11%
After: 28%
+154%
Client Testimonial
“The Culture of Marketing team didn’t just help us scale — they rebuilt our foundation. We finally have consistent sales, higher margins, and loyal customers coming back. Incredible strategy and real results.”
— Ava Carter, Co-Founder, LushLayer